MEET THE BUILDER

I'm Zoe. I build brands, write newsletters, and share every mistake along the way.

I spent years in B2B SaaS — evangelism, brand strategy, demand gen — at companies like Apollo.io, Spekit, and Dooly. Then I quit to build Little Ghost, a ghostwriting and brand consulting agency, from scratch.

WIP is where I document the entire journey in real time. The revenue numbers, the client wins, the embarrassing losses, and the frameworks I'm building along the way. If you're thinking about going out on your own (or already have), this is your weekly reality check.